Case Studies
Client Success Stories
BlueRidge Company
A regional heating installer went from word-of-mouth dependence to 3x revenue by targeting energy-conscious homeowners with precision Meta Ads campaigns.
2400%
ROI
3x in 6 Months
Revenue Growth
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“Before Dancing Chicken, we were spending thousands on print catalogs and trade shows hoping for leads. They built us a full Meta Ads funnel that generated a 2400% ROI in the first six months. We went from hoping for referrals to having a pipeline of contractors reaching out to us weekly. Our revenue tripled and we had to bring on two additional warehouse staff to keep up with demand.”
Walker Lockhart
BlueRidge Company
Detailers of Naples
From unpredictable walk-ins to booked-out weeks in advance. This Naples detailing shop used hyper-local Facebook targeting to outcompete national chains.
150%
Revenue growth
$250K
Monthly revenue achieved
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“We used to worry about filling our schedule every week, walk-ins were unpredictable and referrals only went so far. Dancing Chicken built a hyper-local targeting strategy that put us in front of every car owner within 15 miles. Now we're booking out weeks in advance and had to hire two additional detailers to keep up. Our revenue hit $250K monthly and we're still growing.”
Brennen Seaman
Detailers of Naples
McNally's HVAC
This HVAC company escaped expensive Google Ads by switching to Meta, cutting lead costs by 90% while scaling toward their first $1M month.
90%
CPL Reduction
$1M/month
Revenue Target
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“We were bleeding money on Google Ads, $80+ per click and half the leads were tire kickers. Dancing Chicken moved us to Meta and within two months we were getting quality leads at $15 each. The seasonal campaigns they built kept our crews busy even in the shoulder months. We're now hitting our $1M/month revenue target consistently.”
Tim McNally
McNally's HVAC
Consumer Injury Advocate
While competitors paid $200+ per legal lead, this firm built a phone-verified system generating qualified injury cases at $34 CPL.
530
Verified leads generated
$34
Cost per lead
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“Legal lead gen is brutal, most agencies were charging us $200+ per lead with no quality guarantee. Dancing Chicken got our cost down to $34 per verified lead, and these are actual claimants ready to move forward. We generated over 530 qualified leads and our client acquisition cost dropped by more than 80%. It completely changed our unit economics.”
Sarah Collins
Consumer Injury Advocate
Shiptronics
A marine electronics installer used nationwide Meta Ads targeting to outpace decades-old competitors and claim the top Seakeeper dealership in the US.
#1
Seakeeper dealer ranking
$10M
Annual revenue target
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“They didn't just run ads, they made us the #1 ranked Seakeeper Ride dealer in the entire United States. Our marine electronics business went from local to national. The campaigns they built positioned us as the premium choice, and boat owners started flying in from other states for our installations. Revenue is on track for $10M annually.”
Scott Fawcett
Shiptronics
SurgeTrader
By layering Facebook retargeting on their email list during a weekend when traders were off-market, SurgeTrader generated $100K in 48 hours.
$100K
Revenue from one campaign
87K
Email subscribers engaged
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“We'd tried email-only promotions with mediocre results, maybe 2-3% conversion on a good day. Adding Facebook retargeting through Dancing Chicken completely changed the game. Our funded trader program saw a 400% increase in sign-ups during campaign periods. The ROI was undeniable and we scaled our ad spend 5x because the numbers just kept working.”
James Thorpe
SurgeTrader
Baja Construction
Zero digital marketing experience. First Facebook campaign. $100K project closed in two weeks. Here's how Baja Construction made it happen.
$100K
First Deal Value
14
Days to Pipeline
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“Within two weeks of launching, they secured us a $100,000 construction project. Two weeks. We'd been relying on word of mouth for years and leaving massive revenue on the table. The lead quality from Meta Ads was significantly better than anything we'd gotten from HomeAdvisor or Angi. Our pipeline has never been this full.”
Heron Lira
Baja Construction
Coach B Training
A local volleyball coach turned expertise into a scalable online business, averaging $20K profit per webinar with Meta Ads driving registrations.
$100K+
Total profit generated
$20K
Average profit per webinar
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“Going from local one-on-one coaching to generating $20K per webinar completely transformed my business model. Dancing Chicken didn't just run ads, they helped me build a funnel that turned cold traffic into paying students. My audience grew 10x and I'm now reaching people I never could have with just local marketing. It opened up an entirely new revenue stream.”
Brian Singh
Coach B Training
Wood Quality
Tired of tire-kickers? Wood Quality built a qualification system that delivers ready-to-buy remodeling leads at $33 each with 40% higher close rates.
$33
Cost per lead
40%
Lead quality improvement
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“The quality of leads improved dramatically while the cost dropped, that's a combination I didn't think was possible. We went from getting random inquiries to attracting serious buyers who were ready to invest in premium woodwork. Our close rate went from 15% to over 40% because the targeting was so precise. Revenue is up significantly and our margins improved too.”
David Chen
Wood Quality
Rod's Cooling & Heating
This HVAC company eliminated seasonal revenue swings by building maintenance campaigns that generate leads year-round at $18 each.
$180K
Total revenue generated
$18
Cost per lead
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“HVAC is a seasonal nightmare, you're slammed in summer and dead in winter. Dancing Chicken built seasonal campaigns that kept leads flowing year-round. Instead of laying off techs in the off-season, we're now keeping everyone busy with maintenance contracts and early-bird specials. It completely stabilized our cash flow and we've grown our team by 30%.”
Rod Wilkins
Rod's Cooling & Heating
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