7 Day Kitchen
20x ROAS: How a Family Kitchen Business Hit $100K+ Monthly
“From struggling to find projects to consistent $100K+ months, Meta Ads completely transformed our kitchen renovation business. The portfolio-driven creative strategy was key. When prospects see a stunning before-and-after of a 7-day kitchen transformation, they're already sold before they even call. Our pipeline went from feast-or-famine to a steady flow of high-value projects.”
Jonathan Malmin
Key Metrics
20x
Return on ad spend
$100K+
Monthly revenue achieved
Without Dancing Chicken
Feast-or-famine project pipeline with months of heavy demand followed by stretches with no signed contracts
Homeowners perceived kitchen renovations as month-long disruptions, making them hesitant to commit
Competing against both large contractors and DIY renovation trends that were eating into the market
With Dancing Chicken
The strategy centered on the speed advantage. We built portfolio-driven ads featuring stunning 7-day transformations and ran them against comparison content showing the typical 6-8 week renovation timeline. That reframe addressed the biggest objection, disruption, before prospects even raised it. We targeted mid-to-high income homeowners browsing home improvement content, then built a consultation funnel with automated follow-up that kept them engaged through the decision process.
