Coastal Realty Partners
340 Buyer Leads at $28 CPL: Coastal Realty's Portal-Free Pipeline
“We closed 12 deals worth over $4.2M in six months directly from Facebook leads, at a fraction of what we were paying Zillow and Realtor.com. The hyper-local neighborhood targeting put us in front of sellers before they even listed. Our agents now fight over these leads because the close rate is 3x higher than any other source.”
Jennifer Walsh
Key Metrics
340
Buyer leads generated
$28
Cost per lead
Without Dancing Chicken
Zillow and Realtor.com leads were expensive, shared with multiple agents, and had abysmal conversion rates
Real estate advertising required long nurture cycles, making it hard to attribute closed deals back to specific campaigns
Standing out in a market flooded with real estate agents all running similar-looking ads was nearly impossible
With Dancing Chicken
We built hyper-local neighborhood campaigns that reached potential sellers before they even thought about listing. Market update content and home value estimation tools generated warm leads who were already curious about what their property was worth. A CRM-integrated nurture system tracked every prospect from first ad click through closed deal, giving clear attribution. Listing promotion campaigns used sold properties as social proof to attract new sellers.
