Kings Auto Retouch
700 Leads, 300% Revenue: Kings Auto Retouch's Facebook Breakthrough
“700 leads at $8 each was something I didn't think was possible in auto body. We completely transformed from a shop that relied on insurance referrals to one that has a direct pipeline of retail customers. Revenue tripled in under a year and we're now turning away work we don't want to do. That's a position I never imagined being in.”
Chris Lopez
Key Metrics
$8
Cost per lead
700
Leads generated
Without Dancing Chicken
Business depended almost entirely on insurance referrals, leaving them at the mercy of adjuster relationships and claim volume
Had no direct pipeline to retail customers who would pay out of pocket for body work and touch-up services
Revenue was inconsistent because insurance claim volume fluctuated with seasons and external factors
With Dancing Chicken
We built a retail-direct campaign targeting vehicle owners with visible dents, scratches, and cosmetic damage, bypassing the insurance referral dependency entirely. The creative was all dramatic before/after paint-matched repairs that stopped scrollers cold. We priced lead gen aggressively at $8/lead to build volume fast and establish the direct pipeline, then retargeted past website visitors and engaged followers to stay top-of-mind for future work.
