Luxe Event Planning
$180K in Bookings at $35 CPL: Luxe Events' Year-Round Pipeline
“We used to scramble for bookings every off-season, discounting our services just to keep the lights on. Dancing Chicken built year-round campaigns that targeted engaged couples, corporate planners, and milestone celebrations across all seasons. Now we have a steady pipeline regardless of the time of year and our average event value increased 40% because we stopped discounting.”
Rachel Kim
Key Metrics
$180K
Bookings generated
$35
Cost per lead
Without Dancing Chicken
Off-season months were devastating for revenue, forcing heavy discounting that devalued the brand and hurt margins
Event planning is an emotional, high-consideration purchase where prospects need significant trust before committing
Competing against both established planners with deep referral networks and independent planners undercutting on price
With Dancing Chicken
We built year-round campaigns targeting engaged couples, corporate planners, and milestone celebrations across all seasons, eliminating the off-season entirely. Aspirational content with behind-the-scenes event stories built emotional connection and trust. Seasonal campaigns created demand in traditionally slow months without discounting, protecting brand value. A consultation funnel with portfolio galleries and testimonials warmed prospects before Rachel ever got on the phone.
