Pinnacle Dental Group
85 New Patients Monthly at $45 CPL: Pinnacle's Chain-Crushing Strategy
“We went from hoping patients would find us through Google to having a genuine waiting list. The patient quality from Meta Ads is exceptional, these are people actively seeking cosmetic and implant procedures, not just basic cleanings. Our case acceptance rate is above 70% on these leads because the ad creative pre-educates them on the value of premium dental care.”
Dr. Sarah Mitchell
Key Metrics
85
New patients per month
$45
Cost per lead
Without Dancing Chicken
Patient acquisition relied on Google search and insurance directories, both of which delivered price-sensitive patients seeking basic care
Cosmetic and implant procedures had long consideration cycles, making direct-response advertising challenging
Competing against corporate dental chains with aggressive discount offers and massive advertising presence
With Dancing Chicken
We built campaigns targeting patients actively interested in cosmetic dentistry, veneers, and implants using interest and behavior data. Educational content explaining the difference between premium and budget dental work built trust before the first visit and attracted patients willing to invest. A virtual consultation funnel lowered the commitment barrier for high-value procedures. Smile transformation testimonials drove the emotional response that got people to book.
