719 Auto Customs
$50K to $100K Monthly: 719 Auto's Year-Round Colorado Strategy
“Colorado winters used to kill our tint business. November through February was basically dead money. Dancing Chicken built seasonal campaigns that promoted PPF and ceramic coating during cold months and tint during summer. We doubled our revenue from $50K to $100K monthly and eliminated the seasonal rollercoaster completely. Year-round consistency changed everything.”
Kaleb Kovacevic
Key Metrics
2x
Revenue increase
$100K
Monthly revenue achieved
Without Dancing Chicken
Colorado winters devastated tint demand from November through February, creating months of dead revenue every year
Revenue plateaued at $50K/month because the business had no strategy for year-round service demand
Multiple tint shops in Colorado Springs were competing for the same seasonal customer base
With Dancing Chicken
The breakthrough was a seasonal rotation: PPF and ceramic coating campaigns in winter when tint demand died, and window tint campaigns in spring and summer. That simple strategic shift eliminated the seasonal revenue collapse. We layered in premium positioning for luxury vehicle owners and expanded geo-targeting into Denver metro for a larger customer base. Referral campaigns through retargeting to past customers compounded the growth.
