Alpha Omega Builders
120+ Leads, 25 Monthly Consultations: Alpha Omega's Digital Transformation
“The combination of a new website and targeted Meta Ads filled our construction pipeline faster than we expected. We went from chasing leads on HomeAdvisor to having qualified homeowners come directly to us. The leads are higher quality, the close rate is better, and we're booking projects 6-8 weeks out consistently. We had to bring on an additional crew to handle the volume.”
Tony Lombardi
Key Metrics
120+
Qualified leads generated
25+
Monthly consultations
Without Dancing Chicken
Lead generation depended on HomeAdvisor and Angi, which delivered shared leads that multiple contractors were competing over
No branded online presence, which made it hard to build trust with prospects before the first meeting
Close rate was low because leads came in cold with no familiarity with the company or its work quality
With Dancing Chicken
We built a direct lead pipeline through Meta that eliminated the shared-lead problem from HomeAdvisor. The campaigns drove traffic to a project portfolio page so prospects could see completed work before inquiring, which dramatically improved close rates. Retargeting with customer testimonials and project walkthroughs warmed up prospects who weren't ready on the first visit, and automated consultation reminders reduced no-shows.
