AppsTango
5-6x ROAS on $50K+ Projects: AppsTango Proved B2B Works on Facebook
“Everyone told us Facebook doesn't work for B2B app development. They were wrong. Dancing Chicken built campaigns that targeted decision-makers at companies looking to build custom applications, and we're seeing 5-6x ROAS on $50K+ ad spend. The key was creative that spoke to business outcomes, not technical features. Our sales pipeline has never been healthier.”
Russell Thornton
Key Metrics
5-6x
Return on ad spend
$70
Cost per lead
Without Dancing Chicken
Industry consensus was that Facebook could not generate B2B leads for technical app development services
Long B2B sales cycles of 3-6 months meant ROI was difficult to measure and campaigns were hard to optimize
Decision-makers at target companies were difficult to reach without LinkedIn-level professional targeting
With Dancing Chicken
We proved Facebook works for B2B by targeting business owners and CTOs using job title, industry, and behavioral signals. The critical insight was creative that spoke to business outcomes, not technical features: revenue growth, operational efficiency, customer retention. We captured top-of-funnel interest through whitepaper and case study lead magnets, then built a 90-day retargeting sequence with progressive content that matched the long B2B buying cycle.
