Bright Smile Orthodontics
65 Consultations Monthly vs. SmileDirectClub: Bright Smile's Victory
“We're booking 65+ orthodontic consultations monthly despite the massive push from at-home aligner companies trying to steal our patients. Dancing Chicken positioned us as the premium, doctor-supervised alternative and the messaging resonated. Parents especially responded to the 'don't trust your child's smile to a mail-order box' angle. Our conversion rate is outstanding.”
Dr. Lisa Chen
Key Metrics
65
Consultations per month
$55
Cost per lead
Without Dancing Chicken
At-home aligner companies were spending millions on advertising, pulling potential patients away from in-office orthodontic care
Parents were confused about the difference between mail-order aligners and doctor-supervised treatment, making education essential
The practice needed a steady flow of consultation bookings to keep treatment chairs filled and revenue predictable
With Dancing Chicken
We created comparison campaigns that made the safety gap between in-office treatment and mail-order aligners crystal clear. The "don't trust your child's smile to a mail-order box" messaging hit parents hard and drove immediate consultation bookings. Local targeting reached parents with children in orthodontic age ranges, and real before/after smile transformations delivered the emotional punch that converted interest into action.
