Evergreen Landscaping
150% Revenue Growth at $18 CPL: Evergreen's Year-Round Landscaping Pipeline
“We went from hoping for referrals during spring to maintaining a 6-week project backlog year-round. Best investment we've ever made in this business. The seasonal campaign strategy was perfect, snow removal and holiday lighting in winter, full landscape design in spring and summer. Our average project size increased because the ads attracted homeowners with bigger budgets.”
David Patterson
Key Metrics
150%
Revenue growth
$18
Cost per lead
Without Dancing Chicken
Revenue was concentrated in spring and summer months with virtually no income during winter, creating severe cash flow problems
Lead generation was entirely referral-based, which limited growth to whatever word of mouth happened to produce
Competing against both professional landscaping companies and unlicensed crews offering cut-rate pricing
With Dancing Chicken
We built a four-season strategy: landscape design in spring, maintenance in summer, cleanup in fall, snow removal and holiday lighting in winter. Portfolio ads featuring premium projects attracted homeowners with bigger budgets, lifting average project value. We targeted affluent neighborhoods based on property value, lot size, and home improvement signals. A pre-booking campaign locked customers in months before peak season, smoothing revenue across the entire year.
