Pay Less Funding
12x ROAS at $12 CPL: Pay Less Funding's Compliant Lead Machine
“12x ROAS at $12 per lead completely transformed our business funding operation. The quality of applicants improved dramatically because the targeting filtered for business owners who actually qualified. We went from sifting through unqualified applications to having a pipeline of ready-to-fund businesses. Our funding volume tripled in six months.”
Matt Hancock
Key Metrics
12x
Return on ad spend
$12
Cost per lead
Without Dancing Chicken
Business funding leads were expensive and most applicants did not meet the basic qualification criteria for approval
High volume of unqualified applications wasted the underwriting team's time and inflated operational costs
The business lending space was crowded with aggressive competitors making unrealistic promises to attract applicants
With Dancing Chicken
We targeted business owners showing revenue and time-in-business signals that aligned with actual approval criteria, so applicants were pre-qualified before they even applied. The ad creative set realistic expectations about funding amounts and requirements, filtering out unqualified dreamers. A multi-step application form captured revenue, time in business, and credit range upfront. Retargeting caught applicants who started but didn't finish, recovering abandoned applications.
