Random Contracting
35% More Consultations, 25% Lower Costs: Random Contracting's Funnel Fix
“35% more consultations at 25% lower cost, our project pipeline has never been healthier. As a general contractor in Georgia, we relied heavily on word of mouth and yard signs. Meta Ads opened up a whole new channel of homeowners actively looking for remodeling services. The leads come pre-qualified because they've already seen our work in the ads.”
Randy Mitchell
Key Metrics
35%
Consultation increase
25%
Lower lead costs
Without Dancing Chicken
Relied entirely on yard signs, word of mouth, and repeat customers for lead generation, limiting growth potential
No digital presence meant losing potential customers to competitors who showed up first in online searches
Difficulty reaching homeowners actively planning remodeling projects versus those who were just browsing casually
With Dancing Chicken
We built campaigns targeting homeowners in Cartersville and greater Atlanta who were actively engaging with home improvement content. Project showcase ads featuring completed remodels with clear scope and quality context attracted serious buyers, not browsers. A free estimate funnel captured project details upfront so Randy's team showed up prepared, and seasonal campaigns tied to spring renovation and holiday prep maintained year-round demand.
