Risk Advisor Institute
8x ROAS on $1.5K/Month: Risk Advisor's Small Budget, Big Returns
“8x ROAS on just $1,500 monthly ad spend proves you don't need a massive budget to see massive results. We're in a niche market, insurance agent training, and most people said Facebook couldn't reach that audience. Dancing Chicken proved them wrong with precise interest and job-title targeting. Our enrollment pipeline went from trickle to steady stream.”
Steve Wilmer
Key Metrics
8x
Return on ad spend
$1.5K
Monthly ad budget
Without Dancing Chicken
Insurance agent training is an extremely niche market with a small, hard-to-reach audience
Limited budget of $1,500/month meant there was no room for waste or experimentation without clear returns
Common belief was that Facebook could not effectively target insurance professionals looking for advanced training
With Dancing Chicken
We used precise job title, industry, and professional interest targeting to reach active insurance agents, proving Facebook could hit even the most niche B2B audience. Authority-building content featured Steve's credentials and speaking engagements to establish instant credibility. A free training preview gave prospects a taste of the curriculum before we asked for enrollment, and we killed underperforming creative within 48 hours to protect the tight $1,500/month budget.
